CREATIVE STRATEGY, ENTREPRENEURSHIP & STORYTELLING

I am a creative entrepreneur, strategist and storyteller working at the intersection of sport, culture and entertainment.

Over the past decade, I have built brands, launched platforms, developed campaigns and produced content for companies, athletes, creators and talent. My role often starts long before production begins, initiating the concept, strategy and positioning behind a project.

Having worked as Creative Director at 9024 Media (international football & social media agency) and founded ventures such as Celapp Media, I developed a strong understanding of both the creative and commercial side of building audiences, communities and brands.

For every project, I bring together a trusted network of creatives, producers, designers, editors and specialists. This allows me to build the right team around the challenge while remaining personally involved from concept development through execution.

Whether the objective is launching a campaign, building a personal brand, creating a documentary or developing a new platform, my focus is always the same: creating work that delivers both creative and business impact.