SELECTION OF WORK - THE IDEA, THE BRANDING & CONTENT STRATEGY

CASE #01- DAFNE SCHIPPERS - REINVENTING A CHAMPION ( 1.5M VIEWS)

After dominating the track, Dafne Schippers faced the challenge of redefining herself beyond sport. A strategic positioning and social plan guided her transition, with creative storytelling marking her retirement and celebrating her legacy.

Social formats: Medal stories, training session, running tutorials.

Countdown to book release autobiography ‘Dafne’

CASE #02 –EVERYTHING EDSON | | LAUNCHING PLATFORM + CONTENT STRATEGY

To launch Edson Álvarez in Amsterdam, we created a 360° fan campaign that introduced him to Ajax fans and Dutch culture. By showing his personal side, and behind-the-scenes moments. We built a genuine connection that lived far beyond football. The result: an engaging fan app powered by exclusive content and real interaction.

The ‘Everything Edson’ platform

Introducing the ‘Everything Edson’ platform on his socials.

Social format: Mr. & Mrs. 2 eps. How well do they know each other?

Social format: A taste of Holland. Introducing the Edson’s to typical Dutch local delicacies.

Everything Edson: Fashion shoot, branding, merchandise and fan interaction

CASE#03 - IN DE WERELD VAN LIL KLEINE | LAUNCHING SOCIAL PLATFORM & CONTENT

At Celapp Media, we launched a social platform for Lil Kleine'. An exclusive inner circle for fans. The app offered direct access to the Lil Kleine series, live chats, giveaways and unique fan-experiences. Through tech, content and activations, we turned casual listeners into a loyal community. In no time we realized 30.000 app downloads.

Social Format: In de straten van Amsterdam / deel 1

Social Format: In de straten van Amsterdam / deel 2

Fan activation: Give aways

CASE #04 - 9024MEDIA— REPOSITIONING A SOCIAL AGENCY

At my time at 9024Media, the challenge was to reposition the agency as a disruptive force in the global football content industry. With massive ambitions and international reach, a fresh identity matched its hunger and dynamic culture. This transformation culminated in a brand manifesto video and large-scale printed visuals spread throughout the agency—bold, ambitious, and ready to conquer the football world.

New brand positioning 9024Media / Main video

Revealing new brand positioning on posters throughout the office

CASE #05 - MEMPHIS DEPAY - FROM CLUB SUPPORT TO…

As Creative Director at 9024Media, I helped reshape Memphis Depay’s online identity during a pivotal moment in his career. After a tough spell at Manchester United, his social presence shifted to reflect humility and team spirit. With his move to Olympique Lyon, we introduced a bold new narrative: the Lion.

FROM FOCUS ON THE TEAM AND FANS TO…

…THE LION UNLEASHED.

Transfer from Manchester to Olympic Lyon.

The Lion unleashed. Match posts away games

Match day posts & inviting fans into the new life of Memphis in Lyon.

CASE #06 - BRAND POSITIONING – HIGH END NUTRITION X RICO VERHOEVEN.

High End Nutrition empowers athletes with premium, science-backed supplements to unlock their full potential. No shortcuts, no compromises, what you put in determines what you get out.

Launch High End Nutrition x Rico Verhoeven

Snippets of social strategy High End Nutrition

CASE #07 – GEWOON MAAN | LAUNCHING SOCIAL PLATFORM & CONTENT STRATEGY

At Celapp Media, we created the 'Gewoon Maan' campaign to bring Maan closer to her fans. The app offered exclusive access with live chats, giveaways, and fan-only house concerts.

We also launched the ‘Gewoon Maan Series’, where Maan shared personal stories, deepening fan connection. Through tech, content, and activations, we turned casual listeners into a loyal community.

Introduction video in Instagram

The ‘Gewoon Maan’ social platform

Launching the ‘Gewoon Maan’ series.

Fashion shoot

Teaser: Back at school

Teaser: Maan’s personal workout

Teaser. What’s in the bag?

Teaser: Maan and hockey memories

Teaser: Maan at home

Private home concert. Exclusively in app