CASE #01 - PME LEGEND

For PME Legend, we created a digital activation that put the brand’s gear to the test in the harsh yet stunning desert landscape. Three ambassadors took on challenges inspired by the four elements—navigating, running, climbing, and exploring rugged terrain.

Fans could join the adventure by answering challenge questions revealed in the videos for a chance to win the featured gear. The campaign combined product discovery with audience participation, generating over 1.000.000 views and 1,500+ comments.

CASE #01 - 9024MEDIA— REPOSITIONING A SOCIAL MEDIA AGENCY

At my time at 9024Media, the challenge was to reposition the agency as a disruptive force in the global football content industry. With massive ambitions and international reach, a fresh identity matched its hunger and dynamic culture. This transformation culminated in a brand manifesto video and large-scale printed visuals spread throughout the agency—bold, ambitious, and ready to conquer the football world.

New brand positioning 9024Media / Main video

Revealing new brand positioning on posters throughout the office

CASE #02- DAFNE SCHIPPERS - REPOSITIONING A CHAMPION

After dominating the track, Dafne Schippers faced the challenge of redefining herself beyond sport. A strategic positioning and social plan guided her transition, with creative storytelling marking her retirement and celebrating her legacy. Resulting in 1.500.000 views

Social formats: Medal stories, training session, running tutorials.

Countdown to book release autobiography ‘Dafne’

CASE #03 - BRAND LAUNCH – HIGH END NUTRITION X RICO VERHOEVEN.

To introduce High End Nutrition to the market, we developed the launch strategy, campaign concept and creative direction. Working across the full campaign journey, we produced all visual and content assets to create a consistent brand experience around the partnership with Rico Verhoeven.

Brand film

Snippets of social strategy High End Nutrition

CASE #04 - MEMPHIS DEPAY - FROM CLUB SUPPORT TO…

As Creative Director at 9024Media, I helped reshape Memphis Depay’s online identity during a pivotal moment in his career. After a tough spell at Manchester United, his social presence shifted to reflect humility and team spirit. With his move to Olympique Lyon, we introduced a bold new narrative: the Lion.

FROM FOCUS ON THE TEAM AND FANS TO…

…THE LION UNLEASHED.

Transfer from Manchester to Olympic Lyon.

Match day posts & inviting fans into the new life of Memphis in Lyon.

The Lion unleashed. Match posts away games

CASE#05 - IN DE WERELD VAN LIL KLEINE | LAUNCHING SOCIAL PLATFORM & CONTENT

At Celapp Media, we launched a social platform for Lil Kleine'. An exclusive inner circle for fans. The app offered direct access to the Lil Kleine series, live chats, giveaways and unique fan-experiences. Through tech, content and activations, we turned casual listeners into a loyal community. Resulting in 30.000+ downloads.

Social Format: In de straten van Amsterdam / deel 1

Social format. Off the record

Fan activation: Give aways

CASE #06 –EVERYTHING EDSON | | LAUNCHING PLATFORM + CONTENT STRATEGY

To launch Edson Álvarez in Amsterdam, we created a 360° fan campaign that introduced him to Ajax fans and Dutch culture. By showing his personal side, and behind-the-scenes moments. We built a genuine connection that lived far beyond football. The result: an engaging fan app powered by exclusive content and real interaction. Resulting in App 16.000+ downloads.

The ‘Everything Edson’ platform

Countdown to launch app

Social format: Mr. & Mrs. 2 eps. How well do they know each other?

Social format: ‘Lovers and haters on socials’.

Everything Edson: Fashion shoot, branding, merchandise and fan interaction

CASE #07 – GEWOON MAAN | LAUNCHING SOCIAL PLATFORM & CONTENT STRATEGY

At Celapp Media, we created the 'Gewoon Maan' campaign to bring Maan closer to her fans. The app offered exclusive access with live chats, giveaways, and fan-only house concerts.

We also launched the ‘Gewoon Maan Series’, where Maan shared personal stories, deepening fan connection. Through tech, content, and activations, we turned casual listeners into a loyal community. Resulting in App 15.000+ downloads.

Introduction video in Instagram

The ‘Gewoon Maan’ social platform

Launching the ‘Gewoon Maan’ series.

Fashion shoot