Every strong brand starts with a real story.
Whether I work with an athlete, an artist, or a bran, the goal is always the same: find the authentic story and tell it in a way that resonates.

With a background in advertising, I approach every project from the perspective of a creative idea. Storytelling isn’t just part of what I do, it’s the foundation. Film and editing are just some tools that help shape and express that story, but the process starts much earlier: The creative idea.

I work with brands and individuals who are evolving, launching something new, rethinking their identity, or looking to connect with their audience in a more honest way. Whether it’s a personal journey or a strategic repositioning, I help shape stories that feel true and cut through the noise.

From concept to final cut, I combine hands-on creative work with thoughtful direction.

Credits

Creativity is always a collaboration. This portfolio reflects the many talented people I've had the honor to create with. Thank you to: Jurriaan Mijnster, Arno de Haas, Joost Hofman, Charlie Lee Marshall, Arjaan Hamel, Altin Kaftira, Alejandro Cornejo, Martin van der Heu, Jonas de Groot, Dion van Velzen. Agencies: Being There, SportsLink, Celapp Media, 9024Media.