THE IDEA, THE BRANDING & STRATEGY

CASE #01- DAFNE SCHIPPERS - REINVENTING A CHAMPION.

After dominating the track, Dafne Schippers faced the challenge of redefining herself beyond sport. A strategic positioning and social plan guided her transition, with creative storytelling marking her retirement and celebrating her legacy.

CASE #02 – Edson Álvarez: Connecting a Star to His Fans & New City

To launch Edson Álvarez in Amsterdam, we created a 360° fan campaign that introduced him to Ajax fans and Dutch culture. By showing his personal side, and behind-the-scenes moments. We built a genuine connection that lived far beyond football. The result: an engaging fan app powered by exclusive content and real interaction.

CASES #03 - 9024MEDIA— REPOSITIONING.

At my time at 9024Media, the challenge was to reposition the agency as a disruptive force in the global football content industry. With massive ambitions and international reach, a fresh identity matched its hunger and dynamic culture. This transformation culminated in a brand manifesto video and large-scale printed visuals spread throughout the agency—bold, ambitious, and ready to conquer the football world.

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CASE #04 - MEMPHIS DEPAY - FROM CLUB SUPPORT TO…

As Creative Director at 9024Media, I helped reshape Memphis Depay’s online identity during a pivotal moment in his career. After a tough spell at Manchester United, his social presence shifted to reflect humility and team spirit. With his move to Olympique Lyon, we introduced a bold new narrative: the Lion.

FROM FOCUS ON THE TEAM AND FANS TO…

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…THE LION UNLEASHED.

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CASE #05 - BRAND POSITIONING – HIGH END NUTRITION X RICO VERHOEVEN.

High End Nutrition empowers athletes with premium, science-backed supplements to unlock their full potential. No shortcuts, no compromises, what you put in determines what you get out.

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CASE #06 – Maan: 'Gewoon Maan' – 360° Fan Engagement Campaign

At Celapp Media, we created the 'Gewoon Maan' campaign to bring Maan closer to her fans. The app offered exclusive access with live chats, giveaways, and fan-only house concerts.

We also launched the ‘Gewoon Maan Series’, where Maan shared personal stories, deepening fan connection. Through tech, content, and activations, we turned casual listeners into a loyal community.